Literally meaning “eye-catching,” 显眼包 (xiàn yǎn bāo) and its variations appear in a number of Chinese dialects. The term became widespread online after Guo Beibei — a phenomenally popular internet celebrity who later lost her account for violating short video platform Kuaishou’s rules on “vulgar” content — began using it to describe herself. Now, it’s become a byword for attention-seekers, goofballs, and anyone who is willing to get weird for a like.